Justin Bieber's Bored Ape NFT Plummets from $1.3 Million to $12,000
By John Nada·Feb 6, 2026·2 min read
Justin Bieber's Bored Ape NFT, once worth $1.3 million, has plummeted to $12,000 amid a significant market downturn, highlighting the volatility of NFTs.
Justin Bieber's investment in a Bored Ape Yacht Club NFT has turned into a financial nightmare. The pop icon paid $1.3 million worth of ETH for Bored Ape #3001 in 2022, but its value has plummeted to around $12,000 today as the NFT market has cooled significantly. Even at its peak, common Bored Apes were trading for as much as $429,000 in 2022 before the market collapsed.
Bieber's ape is now among the most common in the collection and reflects the broader decline in NFT values. The report noted that the NFT community criticized Bieber for purchasing a 'floor' Ape, which lacks rare features, at such a high price. This decision seems even more questionable now, given that selling the NFT at its current floor price would result in a staggering 99% loss.
After Bieber's purchase, the Bored Ape Yacht Club's floor price surged, reaching $429,000 in April 2022. However, the NFT market has since entered a prolonged downturn, affecting other collections like CryptoPunks and Pudgy Penguins, which also saw their values drop. According to data, these collections now trade at starting prices significantly lower than their previous highs.
Users on Myriad, a prediction market operated by Dastan, suggest that the prospects for a market recovery are dim, giving the trio of Apes, Punks, and Penguins just 16% odds of reaching higher floor prices by July. Despite the downturn, Yuga Labs, the parent company of the Bored Ape Yacht Club, continues to develop projects around the collection, including a real-life clubhouse in Miami and the Otherside metaverse game.
This situation underscores the volatility of the NFT market and the risks associated with high-profile investments. Bieber's experience serves as a cautionary tale for investors navigating this turbulent landscape.